Supplement Science and Brain Health: Separating Fact from Hype with Dr. Jordan Glenn, Ph.D.

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Welcome to the Let's Talk Brain
Health podcast, a public health

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educational initiative of the
virtual Brain Health Center.

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I'm your host, Doctor Crystal
Color, and I'm so glad you're

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here.
On this podcast, I sit down with

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incredible guests to explore all
things brain health and

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Wellness.
Together, we'll talk about how

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to care for your total brain
health, mind, body, and spirit

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while sharing the latest brain
Health Science practical tips

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and strategies you can use every
day.

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By prioritizing your brain
health, you're taking an

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important step towards living a
happier, healthier life.

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So let's dive in and welcome
today's guest.

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Today, we're exploring
supplement science.

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What really works?
What's height and how to make

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safe, informed choices for your
brain health?

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Before we begin, I want to
remind our listeners that this

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podcast is for educational
purposes only.

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It is not a substitute for
medical advice.

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Please consult your healthcare
provider before starting or

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changing any supplement routine.
I'm thrilled to be joined by

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Doctor Jordan Glenn, PHDA,
scientist and strategist working

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at the intersection of
personalized health, longevity,

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and supplement science.
As Head of Science at SOPCO, he

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leads the brand's rigorous
supplement testing and

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evaluation efforts, helping
consumers make smarter, evidence

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based decisions about their
health routines.

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Jordan holds a PhD in exercise
Physiology with specializations

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in nutrition, aging, and
behavioral health.

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Over his career, he has authored
more than 100 scientific papers,

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raised over 40 million in
external funding and capital,

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and LED clinical strategy at
several health tech companies.

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He is a strong advocate for
personalized supplementation,

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ensuring the right ingredient is
used at the right time for the

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right goal.
Welcome to the podcast today,

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Jordan.
I'm so glad that you're here.

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Now that we've had a chance to
hear your bio, how did you find

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your way to the field of
supplement science?

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Thank you, Crystal for having
me.

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I'm looking forward to this
conversation today.

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It's really interesting how I
ended up in supplements.

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My doctoral work is all in
exercise Physiology.

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I did a lot of work during my
time and research with aging,

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working with specifically aging
athletes, people who are dealing

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with this paradox of wanting to
be bigger, faster, stronger, all

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while like fighting those
natural effects of aging.

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And supplements came up all the
time when I was working with

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these athletes.
They're like, I take this and

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this, this is making me faster,
etcetera.

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I found supplements to be this
really interesting intersection

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at that moment for that group of
individuals as like a way to

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maybe add a little bit of
counteraction to some of the

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aging effects they might be
feeling while they're dealing

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with their training.
So I got really involved in it,

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working with master athletes,
and we were doing a lot of work

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in beta alanine, creatine,
citrulline, malate, looking

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specifically at performance.
But that was kind of my gateway

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into supplements.
And then I just got really

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interested in the nutritional
component of it.

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And then how would it starts to
affect things like chronic

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diseases.
I went on to work at a company

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called Amata Health for a little
while where we worked on

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diabetes and heart disease.
I ended up at Neurotrack.

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I was the chief science officer
there for a little while where

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we were working on early
detection for cognitive decline.

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So I got really invested in
supplements for brain health and

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then it just all expanded and I
just became very interested in

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the space all together.
But it all really stemmed from

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working with the Senior
Olympian, high level aging

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athletes who are in their 50s,
sixties, 70s and just really

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looking to get bigger, faster,
stronger and and any way

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possible, which is a really
fascinating construct.

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I appreciate you sharing that
because it's always interesting

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to see how past unfold and
people find the way to the work

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that they're doing.
And I think people could hear

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through your words the passion
of what brings you into this

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space and why you're here as our
expert today to cover one of the

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hottest topics in brain health
with his brain health

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supplements.
Because it's all around us,

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whether you're seeing it in the
media, whether you're getting it

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in newsletters that you're
receiving through your e-mail,

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as well as the ads that you're
seeing or the nice shiny sparkly

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brains on the shelves when
you're shopping any mainstream

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market.
So it is around us everywhere.

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So I know we're going to dive
into a lot of those topics

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today.
But you recently published

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something on social media and
some of your writing that you

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do, which I happen to be a fan
and follow along, and you called

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a 2014 study one of the most
important things about

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supplement science that you
thought just didn't get enough

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attention.
So I want to ask if you could

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tell us about that study, what
it found and why does it still

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matter in today's context for
us?

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I posted about this with Subco.
I also wrote a sub stack on it

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as well.
In 2014, there was an article

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that came out that essentially
showed that people who took

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supplements were more likely to
engage in other healthy habits.

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And on the surface that seems
like either a no brainer or a

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very simple concept.
But to me, it is incredibly

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powerful because supplements are
one of the easiest quote UN

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quote like health things to do.
If I'm looking at going to go

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run a 5K or take a multivitamin
in the morning, it's so much

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easier to do that to take a
multivitamin.

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And I've always looked at
supplements as a gateway drug to

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health.
And there's many papers

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published in this concept.
Or if I wake up in the morning

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and engage in one healthy habit,
I am much more likely to engage

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IN2345 healthy habits as the day
goes on.

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And the reverse is also true.
My day starts with brunch and

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I'm having a a heavy breakfast
and mimosas.

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Very unlikely I'm going for a
run later that afternoon.

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That paper that came out was the
first to show real data that

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people who take supplements
actively engage in other healthy

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habits.
And I love that concept because

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for people that are engaging in
the supplement world are looking

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at supplements as a way to help
get healthy, I think that's a

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very simple way to start.
Maybe you take your creatine

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gummy first thing in the
morning.

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Maybe you take a multivitamin to
get yourself started.

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But you're much more likely then
to say, oh, my lunch is going to

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be a salad versus this heavy
burrito, or I'm going to not

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skip my afternoon walk or
whatever it may be simply

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because you made that initial
moment.

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And that's why I really love
that paper.

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It's very digestible, it's very
simple, and it does a really

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good job, I think, of showing
the power that supplements going

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to have when used in the right
way with the right perspectives.

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And for our listeners, we'll
include a link to that paper and

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the article you wrote for Subco
in the show links below.

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But I also think that really
trends well with a lot of the

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latest research we see in brain
health now where it's

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multifactorial.
Lifestyle interventions are what

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works.
And a lot of them do tend to

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have a supplement arm as part of
the protocols, which I know

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we're getting to later on these
brain health supplements.

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So I'm going to make sure we
keep the conversation going and

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pivot now to what's the science,
safety and evidence around

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supplements.
So let's start for someone that

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might be new to this topic of
supplement science and you've

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used the term personalized
supplementation.

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What does that mean and why is
that important?

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Personalized supplementation.
It's very simple.

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It means tailoring supplements
to your unique needs instead of

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following A1 size.
All fits approach and so a good

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example on Sup code.
We have general protocols all of

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our users have access to.
Could be a heart health

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protocol, a brain health
protocol, exercise recovery

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protocol, and we'll have a list
of supplements that you can take

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with how much to meet that goal.
And that's great.

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But if we know everything about
you, if we know your specific

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goals, your lifestyle, maybe
your biomarkers, where do you

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live, You have a family with
just all these different

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factors, it gives us the ability
to create a much more nuanced

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supplement program for you.
Our pro users have access to a

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personalized supplement
prescription program on Supco

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where they can actively input
all of their data and get this

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personalized approach back.
And they can be similar among

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people, but doses might change
or specific nutrients might

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change based on if you're in the
sun all day long, we don't need

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to recommend vitamin D to you.
But if you're like me who lives

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in Boston and the winter months
come and you don't go outside as

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much, that's absolutely
something that you need to do.

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And so these little things to
know about each individual

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really help maximize the
supplements we can give them,

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but also we can make sure
they're not taking too many,

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we're not overlapping them if we
can, why take 15 if we can take

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5 and achieve the same results?
That is why personalized

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prescriptions become so
important as they become much

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more nuanced.
I think about Supco, the right

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supplement, the right time for
the right person and the right

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amount.
And if we can do that, it

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becomes a much more effective
solution.

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Everything you just explained
pretty much mirrors what we're

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trying to do with getting
personalized medicine.

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And really what we talked about
with brain health is it's

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personalized risk.
We all have one unique brain.

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It's different for all of us,
but we all have our unique risk

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profile for potential brain
decline later in life.

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And that looks at individual
risk, our health and it has our

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own nutritional needs which can
include that supplementation

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arm.
And So what a nice way that

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there is a tool available that
people can look at to pull

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together that health picture and
the nutrient piece and make that

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personalized for you and take
into account that it can change.

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And I always joke that I'm also
in Northeast Ohio.

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And that's the standard
recommendation, right, Is

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vitamin D for many of us where
that's just what you're getting

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when you go to see your primary
care provider.

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But it's good to know because
that's one of the top vitamin

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deficiencies that is noted with
brain health.

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So one to know definitely that
plays an environmental role for

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where you may live.
And always great to have those

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conversations with your
providers.

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For many people, especially when
they come to our events at the

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virtual Brain Health Center
where we're doing education, or

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even if we're out in communities
in person, there's a lot of

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marketing noise around brain
health or brain health

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supplements.
How can people spot what's

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credible science versus height?
What recommendations or

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information would you like our
listeners to know?

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The simple answer is go to Sup
Co and we'll do it for you.

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However, to be not so tongue in
cheek, I actually have a kind of

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a controversial opinion on this.
And when it comes to brain

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health supplements, I firmly
believe in this.

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All supplements in general, I
believe that brands and products

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should be publishing and doing
clinical research on their

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products.
It sounds like a big lift, and

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it is, but it's the only way to
really differentiate.

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Does something work versus does
it not work?

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You could go to any supplement
aisle and see these brain health

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blends and it'll have 15
different things in it.

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That's going to change your
cognition overnight.

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But how do you know?
There's no way to know.

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And there's no way to know if
the right amount is in there for

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what you need to change what
you're doing.

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They need to be tested.
They need to be evaluated.

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They need to be published.
And where I say it's

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controversial is because you see
a lot of brands that will put

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numbers up on their website or
white papers, or we did this

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study and here's everything we
found, but you don't see the

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methodology.
You don't see the details that

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went into that.
You don't really see how it was

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done to the quality of the
research.

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If it's published, you can do
that.

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We don't necessarily need or
expect consumers to go and have

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to read through those papers,
but if they do have a published

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paper, it gives you a better
sense of the credibility of that

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product.
One of the things that we

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incorporate at Subco is we have
a trust score where we

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essentially score all products
based on 29 key attributes.

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And one of those things that we
do is we score clinical studies.

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If a brand or a product has
clinical studies on them, my

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team, we all we review it, if
it's valid, we give credit for

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that and the score goes up.
We take that guesswork of

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understanding clinical studies
out of the user's hands.

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And really I do that work for
them.

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But in the absence of doing
that, I think just looking for

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seeing does a brand, have they
published a paper showing that

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their thing works?
I think that is a good simple

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line in the sand for anyone to
do to when when purchasing a

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product off the shelves.
Yeah, I'm glad you shared that

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guideline because one I have
tended to do and I always

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00:12:00,760 --> 00:12:04,280
disclose to people, this is one
of my soapbox issues when I do

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00:12:04,280 --> 00:12:08,000
public engagement is to go to
the fine print and read what

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they're saying.
Because historically when you're

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looking in the broader brain
health supplement space, people

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did not get fined or have the
companies that have to pay large

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monetary fines because of their
product.

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They were fined because of the
marketing claims they made which

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were misleading to the
consumers.

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And for them, even though it
looked like a large sum of

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00:12:30,120 --> 00:12:34,440
money, it was nothing in the
grand scheme of the revenue they

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made off of those products.
So to just be mindful of that

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and for many of the things is
they're the same supplements

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that have sat on the shelf for
years.

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They just made a new label, they
put a brain on them and a lot of

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them are sparkly pink brains or
they're silver and they're

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glitter.
It was just a marketing rebrand

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00:12:51,880 --> 00:12:54,240
for the same supplement, just
like vitamin D.

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00:12:54,480 --> 00:12:58,560
And they've pulled out the brain
benefits now and it's been

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rebranded, so to speak, under
this brain health arm.

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And there's a lot of other
vitamins out there that have

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done the same thing.
Just to be mindful of that is

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it's not all of a sudden all
these things are brain healthy.

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00:13:10,920 --> 00:13:14,120
They've been rebranded or
repurposed in some way under

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this lens because now this brain
health arm in branding and

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there's a lot of statistics
around this have really taken

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off.
So I always like to just point

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out of the ones that had hit the
media for the fines was not the

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product itself not being a
product that had value.

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00:13:30,440 --> 00:13:33,400
It was the deceitful marketing
and the claims that they made

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that could show cognitive games
like improvement in memory or

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decision making and processing
speed.

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00:13:39,840 --> 00:13:42,800
And just like you said, there
was no science, there was no

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studies to back that up and that
was why they were fine.

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So to pay attention to those.
So I liked your guidelines and I

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like that my work a little bit
different where I could at least

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summarize for them of it sounded
like a lot of money that hit the

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companies, but it was really
nothing to their bottom line.

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00:13:58,400 --> 00:14:00,920
And they're like, hey, we'll pay
that and we'll just keep doing

280
00:14:01,400 --> 00:14:03,160
of what we're doing because
they're still making the

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00:14:03,160 --> 00:14:05,320
profits.
And unfortunately, that's where

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00:14:05,320 --> 00:14:09,800
consumers get taken advantage of
now, because you're the expert

283
00:14:09,800 --> 00:14:12,760
here who has done the research.
You've spent a lot of time in

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the aging space on the
performance side.

285
00:14:15,640 --> 00:14:18,680
You've done the brain health and
cognitive health and early

286
00:14:18,680 --> 00:14:21,200
detection side.
Now you're really digging into

287
00:14:21,200 --> 00:14:23,080
the science.
How do we get credible

288
00:14:23,080 --> 00:14:27,320
information out to consumers?
Where does the science sit in

289
00:14:27,320 --> 00:14:32,800
terms of supplements and science
in supporting brain health for

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00:14:32,800 --> 00:14:34,800
people?
This is super important.

291
00:14:34,800 --> 00:14:38,600
So there are supplements that
have been shown to work well for

292
00:14:38,600 --> 00:14:41,120
brain health.
One caveat I will put on this

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00:14:41,120 --> 00:14:44,600
entire conversation is that
these are supplements and I

294
00:14:44,600 --> 00:14:46,920
would call them as preventative
supplements or early

295
00:14:46,920 --> 00:14:49,560
intervention supplements,
especially when I was back at

296
00:14:49,800 --> 00:14:52,240
Neurotrack when we were living
in brain health, day-to-day

297
00:14:52,960 --> 00:14:55,680
questions come up all the time.
My, my mother, my father, my

298
00:14:55,680 --> 00:14:57,080
grandmother has Alzheimer's
disease.

299
00:14:57,080 --> 00:14:58,640
What can they take to to make it
better?

300
00:14:58,640 --> 00:15:00,800
And unfortunately, the answer a
lot of times is there's just

301
00:15:00,800 --> 00:15:02,840
nothing.
When the disease state of

302
00:15:02,840 --> 00:15:05,760
cognitive decline is further
down the line, there's not a lot

303
00:15:05,760 --> 00:15:07,400
that can be done, at least
today.

304
00:15:07,720 --> 00:15:10,120
So when we talk about
supplements in the data behind

305
00:15:10,120 --> 00:15:12,880
them, we're talking about
preventive products, we're

306
00:15:12,880 --> 00:15:15,480
talking about things that are
happening maybe early stage when

307
00:15:15,480 --> 00:15:18,360
maybe we're starting to notice
some declines that we can make

308
00:15:18,360 --> 00:15:21,440
some inroads in.
But all of these, I would say,

309
00:15:21,440 --> 00:15:23,320
start early versus waiting too
long.

310
00:15:23,320 --> 00:15:25,520
And I think that's just a very
important caveat to put over all

311
00:15:25,520 --> 00:15:28,240
of this because it's a question
that comes up all the time in my

312
00:15:28,240 --> 00:15:30,080
line of work.
When it comes to supplements

313
00:15:30,080 --> 00:15:31,840
specifically, I think let's
start with creatine.

314
00:15:32,120 --> 00:15:35,960
Creatine is all over the place.
It's getting so much excitement

315
00:15:35,960 --> 00:15:37,480
right now.
I've been in the supplement

316
00:15:37,480 --> 00:15:40,400
space for a decade loosely,
whether immediately or adjacent,

317
00:15:40,880 --> 00:15:43,880
and creatine has gone from a
dude bro supplement that may or

318
00:15:43,880 --> 00:15:47,200
may not be healthy that you take
in massive amounts in a gym to

319
00:15:47,200 --> 00:15:49,120
being something everyone should
be taking.

320
00:15:49,400 --> 00:15:53,560
And in the recent years we're
seeing a lot of new data coming

321
00:15:53,560 --> 00:15:56,120
out on the cognitive side.
There's multiple trials showing

322
00:15:56,120 --> 00:15:58,280
cognitive benefits, maybe under
even things like sleep

323
00:15:58,280 --> 00:16:02,200
deprivation or mental fatigue,
but we're also seeing it act as

324
00:16:02,200 --> 00:16:05,480
a way to help with people who
maybe have memory issues.

325
00:16:05,480 --> 00:16:07,800
It's neuroprotective.
We're seeing some things for

326
00:16:07,800 --> 00:16:10,640
Parkinson's, depression, some of
these other mental health

327
00:16:10,640 --> 00:16:13,120
conditions that are directly
related to cognitive health.

328
00:16:13,520 --> 00:16:15,960
We're seeing studies show
improvements in memory and

329
00:16:15,960 --> 00:16:18,680
reasoning.
That line of research, while

330
00:16:18,680 --> 00:16:20,920
new, is only going to continue
to expand.

331
00:16:20,920 --> 00:16:24,480
Because creatine has such a
massive safety profile, we know

332
00:16:24,480 --> 00:16:28,040
we can take it in high amounts
and still have it be safe.

333
00:16:28,480 --> 00:16:30,880
And I think we're going to
continue to see a lot of

334
00:16:30,880 --> 00:16:34,400
positive results from creatine
in the neurocognitive space or

335
00:16:34,400 --> 00:16:38,080
the cognitive health space in
the next 5 to 10 years to come.

336
00:16:38,560 --> 00:16:40,800
I want to start there just
because there's so much hype in

337
00:16:40,800 --> 00:16:42,200
creatine.
There's so much excitement

338
00:16:42,200 --> 00:16:46,280
around it, but there is actual
data supporting creatine's use

339
00:16:46,360 --> 00:16:50,800
as a brain health supplement.
There was a recent small pilot

340
00:16:50,800 --> 00:16:53,520
study that came out of the
University of Kansas Medical

341
00:16:53,520 --> 00:16:56,640
Center that examined creatine
use among individuals with

342
00:16:56,640 --> 00:17:00,520
Alzheimer's disease and found
cognition improvement for those

343
00:17:00,520 --> 00:17:03,840
that took 20 grams of creatine
daily for about 8 weeks.

344
00:17:04,200 --> 00:17:07,520
This was a small single arm
study with no control group.

345
00:17:08,119 --> 00:17:11,560
I'll put a link in the show
notes below for people to snag

346
00:17:11,560 --> 00:17:15,760
that, but study continues, so we
will see where those results go

347
00:17:15,760 --> 00:17:17,960
as well.
It's always exciting with brain

348
00:17:17,960 --> 00:17:20,520
Health Science, we learn new
things and then we continue to

349
00:17:20,560 --> 00:17:23,040
see how it has broader
applications.

350
00:17:23,720 --> 00:17:27,240
Another important supplement for
people to focus on and look at

351
00:17:27,240 --> 00:17:29,640
it in the realm of creatine
where it kind of has a lot of

352
00:17:29,640 --> 00:17:32,280
other benefits besides just
cognitive itself, and the

353
00:17:32,280 --> 00:17:34,480
cognitive is really starting to
come out is Omega threes,

354
00:17:34,840 --> 00:17:37,680
omega-3 of fatty acids, the EPA,
the DHA.

355
00:17:37,880 --> 00:17:40,400
We know DHA, it's a structural
fat in the brain.

356
00:17:40,400 --> 00:17:43,800
It supports synapses,
anti-inflammatory signaling.

357
00:17:44,320 --> 00:17:48,160
It probably right now today has
the strongest human data of the

358
00:17:48,160 --> 00:17:50,040
entire group of brain health
supplements.

359
00:17:50,400 --> 00:17:54,400
It's linked to mood regulation,
to memory, to slower overall

360
00:17:54,400 --> 00:17:56,360
cognitive decline.
And these are robust meta

361
00:17:56,360 --> 00:17:58,720
analysis that are actually
showing these effects.

362
00:17:59,400 --> 00:18:02,640
It's a must have brain nutrient.
It's today, it's got the deepest

363
00:18:02,640 --> 00:18:04,800
human data scientific foundation
behind it.

364
00:18:04,800 --> 00:18:08,160
And when we combine that with
the effects on blood pressure,

365
00:18:08,160 --> 00:18:11,280
on cholesterol and triglycerides
and the other kind of overall

366
00:18:11,280 --> 00:18:14,280
health benefits that Omega
threes tend to provide, I think

367
00:18:14,280 --> 00:18:16,280
Omega threes are a really
powerful one to combine,

368
00:18:16,280 --> 00:18:18,520
especially if you're taking
creatine as well when we think

369
00:18:18,520 --> 00:18:20,680
about overall preventative brain
health.

370
00:18:21,520 --> 00:18:25,160
And that's one that's even
linked to the diets that we see

371
00:18:25,160 --> 00:18:27,320
that have benefits for brain
health.

372
00:18:27,320 --> 00:18:30,840
That's a key nutritional element
that is important.

373
00:18:31,000 --> 00:18:33,480
Are there any other ones that
you want to share with us today?

374
00:18:33,840 --> 00:18:35,040
Yeah, I'll burn through a few
more.

375
00:18:35,040 --> 00:18:37,920
So curcumin is a big one.
Curcumin I love a lot.

376
00:18:37,920 --> 00:18:41,560
I personally take curcumin as an
antioxidant, anti-inflammatory.

377
00:18:41,800 --> 00:18:43,560
It can counteract
neuroinflammation.

378
00:18:43,560 --> 00:18:46,240
There are some data showing it
might help with amyloid buildup.

379
00:18:46,800 --> 00:18:48,680
Human studies show modest
improvements.

380
00:18:48,720 --> 00:18:51,120
I wouldn't say you're going to
make leaps and bounds and

381
00:18:51,120 --> 00:18:54,200
changes in your cognition, but
we are seeing improvements in

382
00:18:54,200 --> 00:18:57,320
mood and memory.
The big issue with curcumin is

383
00:18:57,320 --> 00:18:59,720
bioavailability.
Usually you'll see it combined

384
00:18:59,720 --> 00:19:02,000
with something like piperine to
help with absorption.

385
00:19:02,120 --> 00:19:05,240
Maybe you'll see it in liposomal
delivery form to help actually

386
00:19:05,240 --> 00:19:07,520
the body use it.
Curcumin is something that if

387
00:19:07,520 --> 00:19:11,000
you take it without, let's call
it a helper, you're just going

388
00:19:11,000 --> 00:19:12,240
to excrete it.
You're not going to be able to

389
00:19:12,240 --> 00:19:14,480
use it very well.
So you do need to be cognizant

390
00:19:14,480 --> 00:19:18,800
of what you're taking it.
How I think Bacopa monieri is

391
00:19:18,800 --> 00:19:21,520
another interesting one.
It comes from Ayurvedic

392
00:19:21,520 --> 00:19:26,360
medicine, and I like it because
it has this ancient allure

393
00:19:26,360 --> 00:19:30,280
behind it as an adaptogen, but
it's one of the few that

394
00:19:30,280 --> 00:19:32,760
actually have a significant
amount of scientific evidence

395
00:19:32,760 --> 00:19:36,000
behind it.
The issue that comes with Bacopa

396
00:19:36,000 --> 00:19:41,040
a lot is that while the results
are probably the most reliable

397
00:19:41,040 --> 00:19:45,880
of the group, they're small.
Most everyone who takes Bacopa

398
00:19:45,880 --> 00:19:48,880
has shown modest or mild
improvements in their cognitive

399
00:19:48,880 --> 00:19:53,160
health, things like processing
speed, tension, memory, but

400
00:19:53,160 --> 00:19:56,000
again, not these massive steps.
You're going to see minor

401
00:19:56,000 --> 00:19:59,240
improvements.
But I think why I love to

402
00:19:59,240 --> 00:20:01,920
include Bacopa Moni areas
because it's consistent.

403
00:20:02,400 --> 00:20:05,320
Big trials have been done, big
reviews, meta analysis,

404
00:20:05,320 --> 00:20:08,560
etcetera, showing really
significant consistency.

405
00:20:09,000 --> 00:20:11,920
And it enhances symnaptic
communication.

406
00:20:12,120 --> 00:20:15,200
It can help protect neurons.
It can be very powerful.

407
00:20:15,240 --> 00:20:17,920
It's just not going to be that
Big Bang that people are looking

408
00:20:17,920 --> 00:20:21,160
for that quick fix, especially
now in the world of GLP ones

409
00:20:21,160 --> 00:20:23,440
where look how look at these
amazing effects we're seeing.

410
00:20:23,800 --> 00:20:25,760
The Copa's not going to do that,
but it is going to be very

411
00:20:25,760 --> 00:20:28,880
consistent in its outcomes.
I think the last one I'll talk

412
00:20:28,880 --> 00:20:33,000
about might be Ficetin.
So ficetin I think is I call it

413
00:20:33,000 --> 00:20:36,480
a wild card, it's a flavonoid,
it's got antioxidant

414
00:20:36,480 --> 00:20:39,840
anti-inflammatory properties and
really importantly is it has

415
00:20:39,840 --> 00:20:43,800
potential synalytic properties,
meaning that it has anti cell

416
00:20:43,800 --> 00:20:45,600
aging properties associated with
it.

417
00:20:46,240 --> 00:20:49,480
The counter is that we've seen
most of these data in animal

418
00:20:49,480 --> 00:20:52,000
trials so far.
So in the animal trials we've

419
00:20:52,000 --> 00:20:55,240
seen facettin improving
cognition, we've seen actual

420
00:20:55,240 --> 00:20:58,600
biomarkers change with reduce,
with reduction in brain aging.

421
00:20:59,320 --> 00:21:01,880
And I think over time we're
gonna start this, maybe the next

422
00:21:01,880 --> 00:21:04,520
two to five years, we're gonna
start to see some more trials

423
00:21:04,520 --> 00:21:06,080
around facet and come out in
human data.

424
00:21:06,640 --> 00:21:09,600
It seems safe.
The safety profile is looking

425
00:21:09,600 --> 00:21:11,960
really good with regard to how
humans can use it.

426
00:21:12,320 --> 00:21:15,480
But we don't really see a lot of
human data showing efficacy yet.

427
00:21:15,480 --> 00:21:17,800
You see a lot of functional
medicine doctors talking about

428
00:21:17,800 --> 00:21:19,280
it.
It's actually getting popular.

429
00:21:19,800 --> 00:21:21,680
The hype is starting to outpace
the science.

430
00:21:21,680 --> 00:21:24,320
But I do think the science will
catch up with time.

431
00:21:24,600 --> 00:21:26,320
I like that as my wild card
supplement.

432
00:21:26,600 --> 00:21:29,320
It's something that I reserve
for like the biohackers who are

433
00:21:29,320 --> 00:21:31,560
like, I'm willing to try things.
I'm willing to do my end of one

434
00:21:31,560 --> 00:21:34,360
trial and experiment with some
stuff because it does seem safe.

435
00:21:34,680 --> 00:21:36,880
But it doesn't necessarily mean
today it will work in humans,

436
00:21:36,880 --> 00:21:39,400
But I think time will filter
that out pretty well.

437
00:21:39,880 --> 00:21:41,680
I think that's probably my short
list of ones that if you're

438
00:21:41,680 --> 00:21:44,000
really getting into brain health
supplements, there's some

439
00:21:44,000 --> 00:21:46,040
consistent ones there that you
know will work.

440
00:21:46,040 --> 00:21:48,760
Creatine seems to be effective,
Omega seems to be effective.

441
00:21:49,120 --> 00:21:50,960
The pacopa seems to work really
well.

442
00:21:51,120 --> 00:21:53,320
But then you also have the
turmeric and the curcumins and

443
00:21:53,320 --> 00:21:55,920
then the up and coming facetin,
which I think kind of get round

444
00:21:55,920 --> 00:21:58,840
out a nice stack for someone
that hits all the different

445
00:21:58,840 --> 00:22:01,560
things that somebody might want
from a brain health supplement

446
00:22:01,560 --> 00:22:04,320
profile.
I am grateful that you shared

447
00:22:04,320 --> 00:22:08,080
not only the science, where the
state of the science is now,

448
00:22:08,080 --> 00:22:11,720
what are some of the limitations
or things to be mindful of and

449
00:22:11,720 --> 00:22:13,560
also where the science may be
going.

450
00:22:13,960 --> 00:22:16,880
And I'm going to make sure that
the link is below in the show

451
00:22:16,880 --> 00:22:19,640
notes because if anyone's like
me, as you were talking, I

452
00:22:19,640 --> 00:22:23,120
wanted to be taking notes so
they can read that and it can be

453
00:22:23,120 --> 00:22:25,360
in front of them.
And if they know you from your

454
00:22:25,360 --> 00:22:28,160
talking, there's also links.
So if they want to see the

455
00:22:28,160 --> 00:22:31,480
studies, they can go and read
some of that additional

456
00:22:31,720 --> 00:22:36,200
information for themselves.
So now we've heard the state of

457
00:22:36,200 --> 00:22:39,880
science on brain health
supplements, I want to ask you

458
00:22:39,880 --> 00:22:44,520
what might people get wrong when
they're trying to support their

459
00:22:44,520 --> 00:22:48,040
memory or their focus or their
long term brain health

460
00:22:48,040 --> 00:22:51,400
supplements that you may want to
caution them about?

461
00:22:51,960 --> 00:22:53,960
There's a couple of factors and
I think it's not just brain

462
00:22:53,960 --> 00:22:55,760
supplements, but supplements in
general.

463
00:22:55,960 --> 00:22:57,520
Brain health specifically is
waiting too late.

464
00:22:57,920 --> 00:23:00,520
Waiting too late is what
probably went with all

465
00:23:00,520 --> 00:23:02,560
preventative medicine.
Obviously waiting too late is a

466
00:23:02,560 --> 00:23:04,360
big issue.
And so if you're waiting until a

467
00:23:04,360 --> 00:23:08,000
disease state extends too far,
it's going to be really hard to

468
00:23:08,000 --> 00:23:10,960
have a supplement.
Do you know that that legwork,

469
00:23:11,320 --> 00:23:14,920
but also making sure that you're
taking the right dosage of

470
00:23:14,920 --> 00:23:16,960
something.
So a lot of times you'll find,

471
00:23:17,120 --> 00:23:19,560
and we see this in pre workout
supplements a lot too and you'll

472
00:23:19,560 --> 00:23:22,680
see blends of things that will
have a little bit of a lot of

473
00:23:22,680 --> 00:23:25,680
things in it, but maybe none of
those things are enough of a

474
00:23:25,680 --> 00:23:28,680
dose to matter.
And while it looks impressive to

475
00:23:28,680 --> 00:23:33,000
see 17 different ingredients in
a blend, you may only need three

476
00:23:33,000 --> 00:23:35,120
of those and you may need them
in 10X the amount that's

477
00:23:35,120 --> 00:23:37,600
actually listed on that label.
So it's really important to

478
00:23:37,600 --> 00:23:39,640
understand your dosing sub code
is a good job of this.

479
00:23:39,640 --> 00:23:42,200
We have an entire dosing
breakdown to show you how much

480
00:23:42,200 --> 00:23:44,880
you should be taking of a
certain ingredient based on what

481
00:23:44,880 --> 00:23:48,040
the science says, a minimum, a
maximum, do not exceed,

482
00:23:48,040 --> 00:23:50,040
etcetera, to help people really
understand what their dosing

483
00:23:50,040 --> 00:23:52,400
profile should be.
And the other thing is making

484
00:23:52,400 --> 00:23:54,400
sure you're getting real
supplements.

485
00:23:54,680 --> 00:23:57,760
There's no matter what you take,
if the ingredients are not in

486
00:23:57,760 --> 00:23:59,920
the bottle, you're not going to
get anywhere.

487
00:23:59,920 --> 00:24:03,040
And we are Subco Tested series
has shown a lot of this where

488
00:24:03,320 --> 00:24:05,840
there's a lot of products in the
shelves today that are failing

489
00:24:05,840 --> 00:24:10,400
third party testing, meaning
that they may only contain 10530

490
00:24:10,400 --> 00:24:12,200
percent of the actual active
ingredient.

491
00:24:12,720 --> 00:24:15,760
So I think being able to
understand and know the quality

492
00:24:15,760 --> 00:24:19,800
of the brand are how likely is
that supplement to be actually,

493
00:24:19,800 --> 00:24:22,800
quote UN quote, real or actually
to contain the active ingredient

494
00:24:23,080 --> 00:24:24,880
that you would expect to see in
there?

495
00:24:24,880 --> 00:24:27,240
It's a bigger issue than it
should be, and it's one that

496
00:24:27,240 --> 00:24:29,880
really needs to be accounted for
when buying supplements today.

497
00:24:30,680 --> 00:24:32,160
Yes.
And I think that can lead to

498
00:24:32,160 --> 00:24:35,320
some of the work that you guys
are doing at Supco and putting

499
00:24:35,320 --> 00:24:38,040
out these third party testing
reports.

500
00:24:38,040 --> 00:24:41,960
Can you tell us why this is such
a game changer when it comes to

501
00:24:41,960 --> 00:24:44,680
supplement safety You.
Know what's interesting is I

502
00:24:44,680 --> 00:24:46,560
think safety might be the wrong
word there.

503
00:24:46,560 --> 00:24:49,840
I think it's just supplement
efficacy because what we see

504
00:24:49,840 --> 00:24:52,160
more often than not is that
these supplements just have

505
00:24:52,160 --> 00:24:54,600
nothing in them.
They're just placebo powder.

506
00:24:54,760 --> 00:24:57,480
That may not hurt you, but it's
definitely not going to help you

507
00:24:58,080 --> 00:25:00,560
and that's why we started this
up Co tested program.

508
00:25:00,560 --> 00:25:04,000
We've tested creatine, we've
tested NAD plus our Urolithin a

509
00:25:04,000 --> 00:25:07,000
testing program comes out next
week and then we have a number

510
00:25:07,000 --> 00:25:09,120
of others down the line that
we're looking at as well.

511
00:25:09,640 --> 00:25:13,000
And we are seeing on average
about 50% of the supplements we

512
00:25:13,000 --> 00:25:17,960
test have less than 5% of the
active ingredient listed in that

513
00:25:17,960 --> 00:25:21,120
bottle.
And that becomes so, so

514
00:25:21,120 --> 00:25:24,440
important because you cannot get
effects of something if you're

515
00:25:24,440 --> 00:25:26,320
not actually taking what you
think you're taking.

516
00:25:26,920 --> 00:25:28,560
And so that's why we started
this program.

517
00:25:28,960 --> 00:25:32,000
And we saw in creatine, 4 out of
the six gummies we tested

518
00:25:32,000 --> 00:25:34,280
failed.
And so powders pass the flying

519
00:25:34,280 --> 00:25:35,840
colour.
So powder seems to be a much

520
00:25:35,840 --> 00:25:38,840
more reliable form factor these
days than the gummies is That

521
00:25:38,840 --> 00:25:42,600
state becomes really is is
working through some issues.

522
00:25:43,280 --> 00:25:47,840
We saw with NAD testing that if
a brand promoted really high

523
00:25:47,840 --> 00:25:51,400
amounts of NAD for really cheap,
it was correlated much more

524
00:25:51,400 --> 00:25:54,680
likely to fail our testing than
ones that were maybe a little

525
00:25:54,680 --> 00:25:56,520
bit higher price for a more
reasonable amount.

526
00:25:56,920 --> 00:25:59,440
And those when our Eurolefin A
testing comes out next week,

527
00:25:59,480 --> 00:26:03,360
it's even more exaggerated.
We're seeing incredibly low

528
00:26:03,360 --> 00:26:05,880
prices for incredibly high
amounts, which is just not

529
00:26:05,880 --> 00:26:08,200
reasonable for Eurolefin A,
which is a very expensive

530
00:26:08,200 --> 00:26:09,640
product to manufacture right
now.

531
00:26:10,120 --> 00:26:12,560
I always say with supplements,
there's a bit of a sniff test if

532
00:26:12,560 --> 00:26:14,400
something looks too good to be
true.

533
00:26:14,400 --> 00:26:17,360
If I can get 2000 milligrams or
something for 10 bucks, you

534
00:26:17,760 --> 00:26:18,840
might want to think twice about
it.

535
00:26:19,240 --> 00:26:22,920
Let something feel real and pass
that sniff test before you go

536
00:26:22,920 --> 00:26:24,560
out and buy it and hope for the
best.

537
00:26:24,600 --> 00:26:26,440
And I think this is where Supco
comes in.

538
00:26:26,800 --> 00:26:28,880
We have the trust score, We have
scores for everything.

539
00:26:28,880 --> 00:26:31,400
We rate brands based on 29
different attributes.

540
00:26:31,400 --> 00:26:33,960
And so we can do a lot of that
legwork for people.

541
00:26:34,360 --> 00:26:37,240
But if not, then I think that
sniff test is a really good way

542
00:26:37,240 --> 00:26:39,320
for people to just judge the
products they're buying.

543
00:26:40,160 --> 00:26:43,600
In doing this research, were
there any results that surprised

544
00:26:43,600 --> 00:26:45,920
you?
I mentioned the creatine gummies

545
00:26:45,920 --> 00:26:50,080
that was far and away really
interesting that most of them

546
00:26:50,200 --> 00:26:53,840
had 0 creatine in them.
They were literally candy with

547
00:26:53,840 --> 00:26:57,480
no creatine being sold as
creatine products.

548
00:26:57,840 --> 00:27:02,440
But what we did see was people
posting our results on reviews

549
00:27:02,440 --> 00:27:04,640
of some of these products,
calling them out for what they

550
00:27:04,640 --> 00:27:07,720
were doing.
We saw one brand actually

551
00:27:07,720 --> 00:27:11,040
reformulate and put creatine in
and then have their reviews go

552
00:27:11,040 --> 00:27:14,360
down because it didn't taste as
good, because it was chalky or

553
00:27:14,360 --> 00:27:17,080
gritty, which is what you'd
expect from a creatine gummy.

554
00:27:17,680 --> 00:27:19,360
And then the other thing I
thought was really interesting

555
00:27:19,360 --> 00:27:22,880
is the gummies that didn't have
the creatine in them had much

556
00:27:22,880 --> 00:27:25,720
higher ratings on Amazon than
the ones that did because they

557
00:27:25,720 --> 00:27:27,880
tasted better.
These kind of things, they're

558
00:27:27,880 --> 00:27:30,400
just things I didn't expect and
we are going to this testing

559
00:27:30,400 --> 00:27:31,680
program.
I just think it's really

560
00:27:31,680 --> 00:27:35,560
interesting to see how the
consumer reaction to products in

561
00:27:35,560 --> 00:27:39,560
the wild can be very different
than what the actual quality of

562
00:27:39,560 --> 00:27:41,520
that product is.
Yeah.

563
00:27:41,520 --> 00:27:44,160
And just in hearing what you
said, it's almost very

564
00:27:44,160 --> 00:27:47,640
interesting of what happens when
consumers get the information

565
00:27:48,240 --> 00:27:51,040
about a product that they
thought they were consuming.

566
00:27:51,040 --> 00:27:54,280
And then the action steps that
they take where it almost just

567
00:27:54,280 --> 00:27:58,160
seems like once they get
empowered with this science

568
00:27:58,160 --> 00:28:01,560
information, the ripples effects
of change that they can have and

569
00:28:01,560 --> 00:28:05,200
pushing back on companies for
having accountability in that

570
00:28:05,200 --> 00:28:07,320
market.
And then shifting this title way

571
00:28:07,320 --> 00:28:10,520
of some change where you think
as the consumer you're just like

572
00:28:10,520 --> 00:28:14,160
the passive person because
you're choosing to spend your

573
00:28:14,160 --> 00:28:17,080
money here and yet they're
making some changes in the

574
00:28:17,080 --> 00:28:19,880
industry by doing that.
Absolutely.

575
00:28:19,880 --> 00:28:23,080
And we're seeing it not only in
just like we've tons of people

576
00:28:23,080 --> 00:28:25,360
writing into US saying I've
changed my stack, I've switched

577
00:28:25,360 --> 00:28:28,120
my product.
We have a list on SEPCO of all

578
00:28:28,120 --> 00:28:30,680
the failed products that have
gone through Sepco testing, so

579
00:28:30,680 --> 00:28:34,560
people can review them and see
them before they go with make a

580
00:28:34,560 --> 00:28:37,280
go to make a purchase.
And people saying that they're

581
00:28:37,280 --> 00:28:39,400
glad that we're doing this.
And then people think, can you

582
00:28:39,400 --> 00:28:40,560
test this?
Can you test this?

583
00:28:40,560 --> 00:28:42,960
Can you test this?
We don't take recommendations.

584
00:28:42,960 --> 00:28:45,160
We don't take reach outs from
brands or consumers.

585
00:28:45,160 --> 00:28:47,320
We test our products solely
based on their ranking on the

586
00:28:47,320 --> 00:28:51,160
Subco platform, but it is really
interesting to see users change

587
00:28:51,160 --> 00:28:53,520
their habits and their products
they're taking based on it.

588
00:28:53,520 --> 00:28:56,840
But also in the wild, people
posting screenshots of the

589
00:28:56,840 --> 00:29:00,440
results of the reports in
reviews on Amazon calling brands

590
00:29:00,440 --> 00:29:02,240
out.
We've seen a brand actually

591
00:29:02,240 --> 00:29:05,440
reformulate because of it.
So we are seeing changes happen

592
00:29:05,440 --> 00:29:08,360
in the space as a result of it
and we're just excited to

593
00:29:08,360 --> 00:29:11,240
continue to do it and grow it
and make it more impactful.

594
00:29:12,040 --> 00:29:15,480
We have covered so much ground
in our time together and I want

595
00:29:15,480 --> 00:29:18,920
to be mindful that we get to
dive into but Sup Co and the

596
00:29:18,920 --> 00:29:21,400
work that you're doing in your
sub Co score.

597
00:29:21,680 --> 00:29:24,640
But can you tell us a little bit
more about that and how people

598
00:29:24,640 --> 00:29:28,120
can use that as a tool to
evaluate their own supplement

599
00:29:28,120 --> 00:29:31,680
stacks for brain health?
The goal of Subcode, the right

600
00:29:31,680 --> 00:29:34,200
supplement at the right time for
the right reason, for the right

601
00:29:34,200 --> 00:29:35,880
person.
We are goals to be the source of

602
00:29:35,880 --> 00:29:39,160
truth and supplements.
So I feel very lucky and that I

603
00:29:39,160 --> 00:29:41,320
get to be the head of science at
a supplement company that

604
00:29:41,320 --> 00:29:44,040
doesn't sell supplements.
That's on purpose because I get

605
00:29:44,040 --> 00:29:46,960
to be completely unbiased in a
very convoluted and confusing

606
00:29:46,960 --> 00:29:49,960
space.
And so Subcode's goal is just

607
00:29:49,960 --> 00:29:53,120
that, to help people understand
what they should be taking for

608
00:29:53,120 --> 00:29:58,000
what reason, for what goal.
And we have a trust score of all

609
00:29:58,000 --> 00:30:00,120
the brands and all the products
on our platform.

610
00:30:00,120 --> 00:30:03,200
It's a one to 10 score based on
29 key attributes.

611
00:30:03,200 --> 00:30:07,440
So it could be manufacturing
standards, clinical studies,

612
00:30:07,480 --> 00:30:09,400
different ingredients that are
used, etcetera.

613
00:30:09,800 --> 00:30:12,920
And we simplify supplements for
our users.

614
00:30:12,920 --> 00:30:16,000
So you come in, oh, this
supplement has a score of 9.1.

615
00:30:16,320 --> 00:30:19,760
I can see all of the reasons why
they got that score or what they

616
00:30:19,760 --> 00:30:23,280
where they lost points.
And as a consumer, I can make a

617
00:30:23,280 --> 00:30:27,840
very intellectual decision on
what I want to buy and why.

618
00:30:28,360 --> 00:30:30,760
I actually take supplements that
might have a slightly lower

619
00:30:30,760 --> 00:30:34,160
score because there are certain
indicators that don't matter as

620
00:30:34,160 --> 00:30:37,800
much to me personally that I
don't mind buying this

621
00:30:37,800 --> 00:30:40,880
particular supplement.
It just gives users such an

622
00:30:40,920 --> 00:30:44,760
unbelievable insight into each
brand that they might want to

623
00:30:44,760 --> 00:30:48,000
take or be taking and empower
them with the information to

624
00:30:48,000 --> 00:30:49,920
make these decisions to pick the
right things.

625
00:30:50,440 --> 00:30:51,840
And if they want, we can do all
that for them.

626
00:30:51,880 --> 00:30:53,200
We can pick the supplements for
them.

627
00:30:53,200 --> 00:30:55,440
They just tell us their goals
and we will do the work for

628
00:30:55,440 --> 00:30:57,240
them.
But we have a lot of people who

629
00:30:57,400 --> 00:30:59,800
feel confident in being able to
pick their supplements.

630
00:30:59,800 --> 00:31:02,240
So they know the goals, they
know what they want to take, and

631
00:31:02,240 --> 00:31:03,960
they're just looking to
understand how do I find the

632
00:31:03,960 --> 00:31:05,080
right brand?
How do I find the right

633
00:31:05,080 --> 00:31:07,160
products?
That's really what's up Code

634
00:31:07,160 --> 00:31:10,160
does is help simplify and lower
the barrier to entry for

635
00:31:10,160 --> 00:31:12,560
supplements.
How people find the right brands

636
00:31:12,560 --> 00:31:16,000
at the right time, the quality
products that are out there, and

637
00:31:16,000 --> 00:31:18,400
sift through a lot of the mess
that exists in the supplement

638
00:31:18,400 --> 00:31:21,240
world today.
Yes, and I know I'm only an end

639
00:31:21,240 --> 00:31:24,680
of one but I can share my user
experience as it's free.

640
00:31:24,760 --> 00:31:27,720
People can snag the link below
in the show notes.

641
00:31:27,720 --> 00:31:31,200
But I went in and entered my
supplements and I happened to

642
00:31:31,200 --> 00:31:34,440
buy one in a pinch when I was
short at the local store and I

643
00:31:34,440 --> 00:31:37,760
got in and I said I'm definitely
not going to buy that brand

644
00:31:37,760 --> 00:31:40,680
again after I saw I was like,
that was not a good investment

645
00:31:40,680 --> 00:31:43,000
of my money.
So it definitely can inform

646
00:31:43,000 --> 00:31:46,720
consumers and looked at my stack
and some of my other brands and

647
00:31:46,720 --> 00:31:48,800
realized it is helping me reach
my goals.

648
00:31:48,800 --> 00:31:50,960
You can learn all types of
different insights.

649
00:31:50,960 --> 00:31:54,160
What you can do as an informed
consumer with just your little

650
00:31:54,160 --> 00:31:56,880
stack Only took about 5 minutes
of my time.

651
00:31:56,880 --> 00:32:00,160
It's a very user friendly app,
but you can get lots of new

652
00:32:00,160 --> 00:32:02,760
insights there.
So I hope our users can be sure

653
00:32:02,760 --> 00:32:06,680
and our listeners can check that
out and grab that in the show

654
00:32:06,680 --> 00:32:09,040
notes below.
Crystal, it's changed my own

655
00:32:09,040 --> 00:32:11,400
stack habits as well.
Even as a scientist who knows

656
00:32:11,400 --> 00:32:14,920
this space well, it is almost
impossible for anyone to

657
00:32:14,920 --> 00:32:18,080
understand all of the details
behind all the specific brands

658
00:32:18,080 --> 00:32:20,800
that exist in the market.
It's so detailed and there's

659
00:32:20,800 --> 00:32:24,440
just so much out there, even for
me knows the space so well.

660
00:32:24,480 --> 00:32:27,760
My stack has changed completely
since I started working at Supco

661
00:32:27,760 --> 00:32:29,720
and being at Supco and looking
at and evaluating these

662
00:32:29,720 --> 00:32:31,960
products.
I think for people who think

663
00:32:31,960 --> 00:32:33,920
they have it all figured out,
they might be surprised.

664
00:32:33,920 --> 00:32:36,560
For people who are looking to
get into it, I think it's a

665
00:32:36,560 --> 00:32:39,800
really good entry point as well.
And I want to make sure to ask

666
00:32:39,800 --> 00:32:42,520
you this because this is such a
hot topic.

667
00:32:42,960 --> 00:32:46,640
What is 1 myth about supplements
that you want to set straight

668
00:32:46,640 --> 00:32:49,880
today for our listeners?
Oh that's a good one.

669
00:32:50,400 --> 00:32:54,000
I'll keep it simple.
I think we view supplements as a

670
00:32:54,000 --> 00:32:59,040
lot of times a catch all a fix.
Supplements are supplements and

671
00:32:59,040 --> 00:33:02,080
I think if we are streaming
Netflix till 2:00 in the

672
00:33:02,080 --> 00:33:04,720
morning, no amount of magnesium
glycinate is going to fix our

673
00:33:04,720 --> 00:33:08,320
sleep.
If we are eating trans fats and

674
00:33:08,440 --> 00:33:10,920
pumping our bodies full of sugar
day after day, no amount of

675
00:33:10,920 --> 00:33:13,800
berberine is going to help with
the insulin and the triglyceride

676
00:33:13,800 --> 00:33:16,600
and the cholesterol levels that
we are doing to our body.

677
00:33:17,440 --> 00:33:20,200
That is something that I always
encourage people to remember is

678
00:33:20,200 --> 00:33:23,080
that supplements are helpers.
That's why they're called

679
00:33:23,080 --> 00:33:25,400
supplements because they are
supplemental to everything else

680
00:33:25,400 --> 00:33:27,440
we do in our life.
We do tend to overcorrect a

681
00:33:27,440 --> 00:33:29,480
little bit.
Supplements, I think can be very

682
00:33:29,480 --> 00:33:33,280
powerful and I think they can be
very useful, but they cannot be

683
00:33:33,280 --> 00:33:36,560
the thing that fixes all the
other things that we are doing

684
00:33:36,560 --> 00:33:38,720
in our lives.
And I think if there's one myth

685
00:33:39,080 --> 00:33:41,800
and myth, I think that's a good
word for it because of how a lot

686
00:33:41,800 --> 00:33:44,440
of times we view supplements
that that's the one thing that I

687
00:33:44,440 --> 00:33:46,760
would want people to remember.
It would be just that.

688
00:33:47,040 --> 00:33:49,600
Incorporate it as part of the
rest of your lifestyle.

689
00:33:49,760 --> 00:33:52,960
Don't use it as a fix for living
a bad lifestyle.

690
00:33:54,000 --> 00:33:57,240
Appreciate your explanation of
that because the line I always

691
00:33:57,240 --> 00:34:00,080
tend to have is you can't
supplement away a bad diet.

692
00:34:00,640 --> 00:34:03,360
And the way I look at diet is
it's all of the things you

693
00:34:03,360 --> 00:34:05,400
consume.
It's not just your nutritional

694
00:34:05,400 --> 00:34:08,760
pattern, it's all of your
consumption pattern throughout

695
00:34:08,760 --> 00:34:11,199
your day-to-day to keep that in
mind.

696
00:34:11,199 --> 00:34:14,320
And now it's my favorite part of
my time with my guest is the

697
00:34:14,320 --> 00:34:17,679
rapid fire questions for you,
Jordan, as we wind down today,

698
00:34:18,199 --> 00:34:20,120
brain love, novelty and
surprise.

699
00:34:20,120 --> 00:34:23,000
So let's see what we can get out
of you before we close.

700
00:34:23,560 --> 00:34:27,560
As an expert in supplement
science, what is your one non

701
00:34:27,560 --> 00:34:30,159
negotiable for your own brain
care?

702
00:34:30,840 --> 00:34:34,840
My non negotiable today probably
Omega threes and I take them for

703
00:34:35,239 --> 00:34:37,560
brain health but I also take
them for many other reasons as

704
00:34:37,560 --> 00:34:39,400
well.
That's probably the one that

705
00:34:39,480 --> 00:34:43,480
will live and die on today.
How can our listeners learn more

706
00:34:43,480 --> 00:34:47,679
about you and follow your work?
One, I'd write for Supco all the

707
00:34:47,679 --> 00:34:49,320
time.
I put out a weekly science

708
00:34:49,320 --> 00:34:51,760
corner where we're always
busting different myths or

709
00:34:51,760 --> 00:34:54,760
introducing new supplements.
At Supco, I write a sub stack

710
00:34:54,880 --> 00:34:57,440
where we're always just
introducing new supplements and

711
00:34:57,440 --> 00:35:00,440
science and different areas of
the space that I think is

712
00:35:00,440 --> 00:35:02,440
interesting, whether it be
breaking down studies or

713
00:35:02,440 --> 00:35:04,720
different ingredients.
And then on LinkedIn, I talk

714
00:35:04,720 --> 00:35:06,280
about all the stuff on LinkedIn
all the time.

715
00:35:06,280 --> 00:35:08,640
So there's a number of different
channels where I'm always just

716
00:35:08,640 --> 00:35:11,080
talking about supplements.
That's perfect.

717
00:35:11,320 --> 00:35:14,840
Our listeners can grab all those
links below in the show notes.

718
00:35:15,320 --> 00:35:18,920
And if our listeners can take
away one final message from our

719
00:35:18,920 --> 00:35:21,520
conversation today, what would
you want it to be?

720
00:35:22,080 --> 00:35:24,920
Go open up your supplement
cabinet, look at the five to 10

721
00:35:24,920 --> 00:35:28,800
to 15 supplements you're taking,
and if you don't know the exact

722
00:35:28,800 --> 00:35:31,880
reason why you're taking each of
those supplements, stop using

723
00:35:31,880 --> 00:35:33,480
them.
If there's one thing to take

724
00:35:33,480 --> 00:35:36,440
away, it's know what you're
taking and why.

725
00:35:36,640 --> 00:35:38,960
There's so many people I talked
to that are taking all these

726
00:35:38,960 --> 00:35:41,200
things and just don't know what
they're doing.

727
00:35:41,680 --> 00:35:45,640
And that is, to me, a big gap in
the supplement space is if you

728
00:35:45,640 --> 00:35:48,720
are taking something, know why.
And if you know why and you're

729
00:35:48,720 --> 00:35:50,280
comfortable with it, that's
fantastic.

730
00:35:50,480 --> 00:35:53,000
But make sure that answer is
not, I don't know.

731
00:35:53,200 --> 00:35:56,080
I think that's the one take away
I would want for anyone

732
00:35:56,080 --> 00:35:57,720
listening to remember about
supplements.

733
00:35:58,560 --> 00:36:01,800
Today's conversation gave us a
clear science based look at

734
00:36:01,800 --> 00:36:04,920
supplements, what works, what
doesn't, and why testing and

735
00:36:04,920 --> 00:36:07,880
personalization matter.
Jordan reminded us that

736
00:36:07,880 --> 00:36:10,760
supplements can be valuable
tools, but they work best

737
00:36:10,760 --> 00:36:13,520
alongside healthy habits and
informed choices.

738
00:36:13,880 --> 00:36:18,280
Subcos Sub score is one way to
help evaluate stacks with

739
00:36:18,280 --> 00:36:21,320
confidence.
Doctor Jordan Glenn, thank you

740
00:36:21,320 --> 00:36:24,280
so much for letting me pick your
brilliant brain on the Let's

741
00:36:24,280 --> 00:36:27,480
Talk Brain Health podcast.
And to our listeners, a quick

742
00:36:27,480 --> 00:36:31,520
reminder, this podcast is for
educational purposes only and

743
00:36:31,520 --> 00:36:33,520
not a substitute for medical
advice.

744
00:36:34,040 --> 00:36:36,800
Always consult your healthcare
providers before starting or

745
00:36:36,800 --> 00:36:39,760
changing supplements and be sure
to tell your doctors and

746
00:36:39,760 --> 00:36:43,640
pharmacists about everything you
take to avoid any interactions.

747
00:36:44,040 --> 00:36:47,200
Supporting your brain health
means supporting full health, so

748
00:36:47,200 --> 00:36:49,600
stay informed and supplement
smart.

749
00:36:50,320 --> 00:36:54,040
Thank you for investing your
time and energy into your

750
00:36:54,040 --> 00:36:57,560
personal brain care by listening
to today's episode of the Let's

751
00:36:57,560 --> 00:37:00,960
Talk Brain Health Podcast.
I hope our conversation gave you

752
00:37:00,960 --> 00:37:04,720
fresh insights, a bit of
infiration, or practical steps

753
00:37:04,720 --> 00:37:07,960
that you can take on your own
personal brain care journey.

754
00:37:08,400 --> 00:37:11,280
If you enjoyed today's
conversation, I'd like to ask

755
00:37:11,280 --> 00:37:14,120
you to please share this episode
with someone who could benefit

756
00:37:14,120 --> 00:37:16,640
from it or consider leaving us a
review.

757
00:37:17,160 --> 00:37:20,400
If you have questions or a topic
in brain health you'd like me to

758
00:37:20,400 --> 00:37:24,320
explore, please e-mail me
anytime at podcast at

759
00:37:24,320 --> 00:37:28,000
virtualbrainhealthcenter.com.
I'd love to hear from you.

760
00:37:28,320 --> 00:37:32,320
We have so many more exciting
topics ahead, and I can't wait

761
00:37:32,320 --> 00:37:35,320
to continue this lifelong
journey of better brain health

762
00:37:35,320 --> 00:37:38,600
together with you and our
growing virtual community.

763
00:37:39,040 --> 00:37:42,120
Until next time, remember to
give your brain the care it

764
00:37:42,120 --> 00:37:45,320
deserves and make your brain
health a priority.