The Stronger Memory Program: A Path to Cognitive Well-Being with Rob Liebreich of Goodwin Living
In this episode of 'Let's Talk Brain Health,' Robert 'Rob' Liebreich, President and CEO of Goodwin Living, discusses the Stronger Memory program, an initiative focused on enhancing brain health in senior living communities. Rob shares personal stories that fueled his passion for memory care, including his experience with his mother.
The Stronger Memory program consists of three key activities: reading aloud, handwriting, and tackling simple math problems, all designed to engage the prefrontal cortex and mitigate cognitive decline.
Initially inspired by methods used in Japan, the program has shown significant positive outcomes, including delayed onset and improvement in dementia-related symptoms. Rob highlights the program’s accessibility, its implementation in various settings, and the importance of movement and social interaction for brain health.
The program is available for free and has been successfully rolled out across the United States, showing promising results in improving cognitive function and quality of life for seniors.
00:00 Introduction and Welcome
00:05 Rob's Background and Journey into Senior Living
01:39 Personal Connection to Brain Health and Memory Care
03:54 The Birth of the Stronger Memory Program
07:13 The Impact and Success of the Stronger Memory Program
09:15 Differentiating Stronger Memory from Traditional Memory Care
16:13 The Future of the Stronger Memory Program
16:19 Key Concepts of the Stronger Memory Program
19:24 Significant Milestones for the Stronger Memory Program
23:26 Innovations and Developments in Senior Living and Memory Care
28:00 Final Thoughts and Where to Find More Information
- Learn more about the Stronger Memory Program at Goodwin Senior Living here.
- Download a digital copy of the Stronger Memory workbook here.
- Email: StrongerMemory@goodwinliving.org
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Robert Liebreich
President & CEO of Goodwin Living
Robert “Rob” Liebreich was appointed President and CEO of Goodwin Living in May 2019. His energy, compassion and creative drive, as well as his proven leadership in senior living, set him apart during a competitive six-month national search for the new Goodwin Living CEO.
Prior to joining Goodwin Living, Rob was the executive director of the Asbury Methodist Village (AMV), a not-for-profit continuing care retirement community in Gaithersburg, MD. He has also held senior positions in marketing and operations for senior living organizations in the Washington-Baltimore metropolitan area and the Pacific Northwest.
Rob studied Business Administration and International Business and Marketing at Georgetown University, and holds a Master of Business Administration with a concentration in Senior Care and Housing from Johns Hopkins University.
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