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Unveiling The Habenula: The Neuroscience of Behavior Change with Dr. Kyra Bobinet, MD, MPH
Unveiling The Habenula: The Neuroscience of Behavior Change…
This episode of the 'Let's Talk Brain Health' podcast features Dr. Kyra Bobinet, a physician, public health leader, and behavioral science …
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April 3, 2024

Unveiling The Habenula: The Neuroscience of Behavior Change with Dr. Kyra Bobinet, MD, MPH

Unveiling The Habenula: The Neuroscience of Behavior Change with Dr. Kyra Bobinet, MD, MPH

This episode of the 'Let's Talk Brain Health' podcast features Dr. Kyra Bobinet, a physician, public health leader, and behavioral science innovator, who discusses her extensive journey and insights into behavior change. Dr. Bobinet, with an MD from UCSF School of Medicine and a Master's in Public Health from Harvard University, shares her discoveries in the neuroscience of habit formation, particularly the role of the habenula in regulating motivation and behavior change.

She introduces the concept of the 'no do gap' that challenges individuals to execute their know-how into practice, emphasizing the significance of an iterative mindset to foster sustainable behavior change.

Dr. Bobinet also previews her book, 'The Unstoppable Brain' highlighting how understanding and navigating around the habenula can empower individuals to overcome behavioral barriers and reshape their lives.

00:00 Welcome to Let's Talk Brain Health with Dr. Kyra Bobinet

01:32 The Fascinating Journey into Behavioral Change

02:59 Unlocking the Secrets of the Brain: The Habenula's Role

06:43 Bridging the No-Do Gap: Understanding Behavioral Paradoxes

09:54 Introducing the Iterative Mindset Method14:44 The Power of Iteration: Personal Stories and Insights

18:44 Cultivating an Iterative Mindset for Optimal Brain Health

21:32 Practical Advice for Sustaining Behavioral Changes

23:06 Kyra Bobinette's New Book: The Unstoppable Brain

27:42 Final Thoughts on Behavior Change and Iteration

  • Get Healthy, Stay Healthy– Feel Better with the Fresh Tri app and offerings from their website freshtri.com
  • Learn more about the habenula and behavior change in “The Unstoppable Brain” being released on April 30, 2024. 
  • Join the Virtual Brain Health Center’s upcoming Neuro Nook (Book Club) event on Thursday, June 6, 2024 at 12:00-12:45 PM EST for a chance to learn more from Dr. Kyra. Register now.

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Dr. Kyra Bobinet, MD, MPH Profile Photo

Dr. Kyra Bobinet, MD, MPH

Chief Executive Officer at Fresh Tri

Dr. Kyra Bobinet, MD, MPH, has passionately pursued and studied the truth about behavior change for nearly three decades as a physician, public health leader, healthcare executive, and behavioral expert.

An award-winning health innovator and thought leader, Dr. Bobinet has an MD from UCSF School of Medicine and an MPH from Harvard University.

She belongs to the Stanford Medical School AIM lab, where she has taught on health behavior change, and is CEO/founder of Fresh Tri, a behavioral software based on the latest neuroscience of habit formation and lasting change.

Her first bestselling book, Well Designed Life, is a collection of globally influential brain science and behavior change.

Dr. Bobinet is an enrolled member of the Leech Lake Band of Ojibwe in Minnesota. She enjoys meditation, horsemanship, and herbalism and lives with her family and animal and plant teachers in the Santa Cruz Mountains.

"The most effective and rewarding path to living our best life requires working with, not against, the brain."
– Kyra Bobinet MD-MPH